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About AB Tasty

AB Tasty is a solution for testing, reengagement of users, and content personalisation, designed for marketing teams. It helps them to improve ROI from their digital businesses

Our key figures


major references using our solutions


years of expertise in conversion optimisation


enthusiastic employees, dedicated to our clients


languages spoken in our international teams


of the workforce dedicated to R & D and innovation


billion visitors addressed via our solution

Our missions

To provide the most simple, intuitive and effective solutions, so that you can bring your own optimisation ideas to life and measure their impact, before mobilising technical resources for their final implementation.

To offer cross-device, open testing and personalisation solutions to provide your users with a seamless browsing experience, whatever kind of screen they are using, for effortless integration of third party solutions (e.g. web analytics solutions, tag management systems, data management platforms, etc.)

To offer local support so that you get the most from our solution throughout our collaboration, by providing you with testing ideas, by planning your roadmap, by ensuring its compliance and assisting you technically, if needed

Our team

Alix De Sagazan
Alix de Sagazan
Rémi Aubert
Rémi Aubert

There are 80 employees, working with Alix and Rémi, who devote themselves daily to the success of our clients.

Developers, engineers, data scientists, consultants and account managers are all working hard to ensure that our clients achieve their goals, take advantage of all the possibilities offered by our solutions, and have access to the most intuitive and powerful tools to carry out their tests, reengagement and user experience campaigns successfully.

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Our offices

United States
1700 Broadway, New York
NY 10019 • USA

3 impasse de la Planchette
75003 Paris
+44 (0)20 3445 5078

United Kingdom
14 Gray's Inn Road
WC1X 8HN London
+44 (0)20 3627 2759

Am Hof 20-26
50667 Köln
+49 221 9823 5001

Suite 802 Level 8, 146 Arthur Street,
North Sydney, 2060
+61 (0)2 9191 7383

Calle de Núñez de Balboa, 120
28006 Madrid
+34 91 269 40 30

Our key dates

  • 2009

    December 2009

    Alix Sagazan and Rémi Aubert create Liwio, the web analytics agency specialising in conversion optimisation. Liwio is awarded Google Analytics Certification for agencies.

  • 2010

    December 2010

    The positioning of the company evolves to meet a need expressed by many customers: the ability to validate one's optimisation hypotheses simply, without using technical resources.

  • 2011

    June 2011

    Launch of the beta version of Tasty AB making it possible to create A/B and multivariate tests independently. Start of marketing to the agency's clients.

  • 2012

    September 2012

    Addition of an advanced segmentation engine, in addition to a WYSIWYG editor, making it possible to launch content personalisation and user experience campaigns to very precise user segments.

  • 2014

    March 2014

    Launch of a library of ready-to-use marketing messages enabling the implementation of complex campaigns scenarios in just a few clicks. The testing and personalisation options are thereby multiplied.

  • June 2014

    Being profitable already, the company carries out its first fundraising with XAnge Private Equity (a subsidiary of Banque Postale) and Kima Ventures to maintain its technological lead and initiate its international expansion.

  • July 2014

    Obtains the Pass French Tech and the BPI Excellence label which rewards companies in hyper-growth.

  • September 2014

    Development of data visualisation tools which enrich the analysis of campaigns, such as the heatmap (hot/cold click spots) to better understand how users interact with pages.

  • October 2014

    AB Tasty rated "Strong Performer" in the TrustRadius A/B testing solution buyers' guide.

  • November 2014

    AB Tasty is designated as the premier A/B testing solution on the French market by the Converteo consultancy firm, specialising in the improvement of the performance of e-businesses.

  • 2015

    March 2015

    AB Tasty reunites the browsing experience between web and mobile, with the launch of AB Tasty for APP, the extension of its expertise to native mobile applications.

  • May 2015

    AB Tasty launches Clever Stats, an innovative results analysis engine, based on Bayesian statistics, for quicker and more reliable decisions.

  • July 2015

    AB Tasty interfaces with data management platforms (DMPs) to exploit enriched client segments from third-party solutions and to address audiences more precisely.

  • August 2015

    AB Tasty unveils a new conversion optimisation algorithm, based on dynamic traffic allocation, to address the problem of the so-called "Multi-Armed Bandit". This algorithm maximises conversions during testing.

  • September 2015

    AB Tasty for App is awarded the Grand Jury Prize at the E-Commerce Awards, as part of the E-Commerce Paris trade show. Renewal of the French Tech Pass, AB Tasty is among the 48 French companies in hyper-growth.

  • October 2015

    AB Tasty has 50 employees and opens its second office in Europe, in London, while dedicated sales teams have been focused on the German, Spanish and Australian markets.

  • 2016

    February 2016

    AB Tasty has 65 employees and continues its international developement by opening an office in Madrid.